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Self-made millionaire Bill Bradley built a video store empire from the ground up. But when the industry collapsed, so too did his fortune. Bankrupt and suddenly stripped of his identity, Bill finds solace in the most unlikely of places: extreme endurance athletics. Over a decade later Bill has achieved remarkable feats in the endurance space including a Quadruple Badwater and a world record for running rim to rim through the Grand Canyon seven times. Now about to turn 60, Bill returns for his eighth attempt at Arrowhead 135, one of the toughest cold-weather endurance races in the world, and for his second attempt at Mount Aconcagua, the tallest mountain in the Americas. As Bill pushes beyond his limits, these insurmountable races resurface the internal demons of his past. Ultimately, Bill is forced to decide between external success or the validation that can come from within.